Media Relations Optimization: A 330% Increase in Targeted Coverage for Komal Herbals
"Thor has an enthusiasm that is infectious. It is this can do attitude and confidence that clearly is felt by others."
Komal Herbals is the recognized leader in Ayurveda-based specialty food products (bars, snacks, nuts, etc.). Komal consistently outperformed its competition by creating unique and ultra-high quality products for a variety of audiences. However, global competition and price pressures were beginning to weaken its position.
Percepture was brought in to create a holistic communications program to jump-start the company’s communications initiative. This included consumer and trade media relations, advertising, Web design and marketing communications.
Since last year, Percepture has increased media coverage by more than 300%, created multiple press releases, designed recognizable marketing materials, and established strong relationships with the industry’s top journalists.