Media Relations Optimization: A 330% Increase in Targeted Coverage for Komal Herbals

Komal Herbals is the recognized leader in Ayurveda-based specialty food products (bars, snacks, nuts, etc.). Komal consistently outperformed its competition by creating unique and ultra-high quality products for a variety of audiences. However, global competition and price pressures were beginning to weaken its position.

Percepture was brought in to create a holistic communications program to jump-start the company’s communications initiative. This included consumer and trade media relations, advertising, Web design and marketing communications.

Since last year, Percepture has increased media coverage by more than 300%, created multiple press releases, designed recognizable marketing materials, and established strong relationships with the industry’s top journalists.