Media Relations and Strategic Message Creation: A 800% Increase in Sales for Crispy Green, Inc.

A new player in the freeze dried fruit category, Crispy Green, Inc. came to Percepture to help establish and promote its brand in the ultra-competitive specialty retail marketplace. Percepture’s industry research in North America identified several key opportunities for creating points of differentiation, which was made easier thanks to Crispy Green’s best-in-class taste and quality.

Percepture worked closely with Crispy Green’s senior leadership team to create the foundational messaging that became the baseline for aggressive media relations campaign. This media relations campaign was the only external media investment made by Crispy Green and helped the company realize a sales increases of more than 800%. Coverage included The Today Show, Time and The New York Times, leading to millions of relevant, sales-stimulating impressions, online sales and traffic to the retail locations where the product is sold.