Media Relations Optimization: A 300% Increase in Targeted Coverage for Halocarbon
"The percepture team are among the best professionals that I have ever worked with and I owe much of Apprema's success to the marketing and PR consulting they provided."
For decades, Halocarbon Products Corporation has been the recognized leader in fluorochemicals production. Halocarbon consistently outperformed its competition by creating unique and difficult-to-produce products for a variety of applications. However, global competition and price pressures were beginning to weaken Halocarbon’s position.
Percepture was brought in to create a holistic communications program and to jump-start Halocarbon’s global sales initiative. This included trade media relations, advertising, event marketing Web design and marketing communications.
Over the last four years, Percepture has increased media coverage by more than 300%, created multiple global customer and media events (in Milan, Madrid, Paris, Frankfurt and others), designed recognizable trade show booths and advertisements, and established strong relationships with the industry’s top journalists to ensure long-term coverage.