Brand Revitalization and Marketing Presence: A 3X Increase in Trade Show Traffic for Scott Gas, a division of Air Liquide
"WOW! WOW!! WOW!!! Oh my gosh, Thor! Just be glad you are far, far away, because if you were here I would grab you and hug your neck!! You did a great job."
A division of Air Liquide, Scott Gas, needed a branding and marketing makeover to support its heavy trade show schedule. Though its products were well-known, the potential branding confusion that goes along with being acquired by a company the size of Air Liquide was daunting.
Percepture was hired to provide the company with a marketing and trade show makeover, including messaging, brand design and execution, environmental branding, trade show booth design and collateral design. To further support these branding changes, Percepture executed a PR and marketing campaign to drive traffic to the booth…resulting in three times the amount of expected traffic. Percepture continues to provide marketing and branding support for the company.