
AERCO
Developed and managed public relations, corporate communications and product
marketing campaigns for this leading manufacturer of commercial boilers and
water heaters.
Championship
Auto Racing Teams/U.S. 500
Spearheaded consumer PR and sports marketing communications efforts
ChevronTexaco
Coordinated racecar driver Mario Andretti’s farewell tour; launched
national introduction of Clean System3 gasoline.
Daimler-Chrysler
Managed national consumer marketing and publicity initiatives, including the
company’s successful National Junior Golf Scholarship program.
Foot
Locker
Led publicity efforts supporting corporate branding, new apparel and product
launches, as well as store openings and high-profile sports sponsorship programs
with the NBA All-Star game and NFL Super Bowl®
Halocarbon
Directed global marketing and public relations and launched a new corporate
identity and branding strategy (which included an international media event
at its manufacturing facility) for this leading developer of fluorinated chemical
intermediates.
Hewlett-Packard
Assisted in developing and executing company’s consumer PC launch and
sports sponsorships.
Ingersoll-Rand
Company
Managed global public relations and product marketing campaigns for numerous
divisions and product lines within the company including Air Solutions, Security
and Safety, Infrastructure, Portable Power (including fuel cells) and others;
also handled government affairs, sponsorships and corporate communications.
Konica
Minolta
Directed public relations, corporate communications and branding campaigns;
directed global product marketing programs; developed various promotions and
partnerships.
LG
Electronics
Managed B2B and consumer PR/product marketing programs and special events.
Marotta
Controls
Managed national public relations program and implemented a rebranding effort
for this award-winning manufacturer of valves and valve systems.
Monster.com
Led on-site publicity campaign supporting company’s Super Bowl advertising
campaign.
New
York Mets/Nickelodeon Television
Coordinated launch of interactive theme park at Shea Stadium.
PGA
National Resort & Spa
Managed comprehensive communications and marketing programs.
Sports
Illustrated
Directed publicity efforts supporting Sports Illustrated Presents annual magazines.
Telrad
Connegy
Developed presentations to attract venture capital and led creation/implementation
of marketing and public relations programs for this global telecommunications
equipment company; also secured preservation of the company’s flagship
IP telephone in the Smithsonian Museum.
The
Islands of The Bahamas
Created and managed sponsorships and marketing communications programs, including
the FedEx Orange Bowl, powerboat racing events and bone fishing tournaments;
directed general consumer branding and publicity. campaigns.
Vercuity (formerly MSS*Group)
Created and executed national public relations programs; managed internal
and external communications (including four acquisitions made by the company)
for this leading telecommunications expense management firm.
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