News and Resources
Percepture has delivered superbly, going above and beyond what was promised.
TELEVISION & RADIO
Interviews with Thor Harris, President & CEO of Percepture
WFME – Family Stations, Inc.
"Growing Your Small Business" with Thor Harris
September 17, 2011
The Flag NewsShow – KAFF, Arizona
Charlie Hicks Interviews Thor Harris
September 13, 2011
The Big Biz Show
“Five Steps to Grow Your Business”
Bob “Sully” Sullivan and Russ T Nailz Interview Thor Harris
August 10, 2011
PRINT & WEB
Thor Harris Delivers Talk to International Audience in Egypt
New York, NY (June 19, 2010) - The famed Alexandria Library in Alexandria, Egypt hosted A New Beginning, a global conference from June 14-17 focused on addressing the need to improve relations between young people in the Middle East and the United States. Central to the four-day conference was a multi-part dialogue about the impact of social media on improving long-term relations.
Thor Harris, president of Percepture, was asked to sit on a panel of social media experts to discuss the role of music and social media in this process. Thor's discussion focused on one of Percepture's clients - Share The Mic (www.sharethemic.com). Share The Mic is an organization that pairs non-profit organizations with emerging musical artists to create multi-dimensional promotional campaigns, including social media and online video, which increase awareness and relevance among younger audiences. The enthusiastic response to Share The Mic accelerated the company's growth significantly, including firm plans to open an office in the Middle East by year-end.
"It was satisfying to see the impact Share The Mic had on the audience in Egypt, moving them to consider how music and social media can connect people in meaningful ways," said Thor Harris, president of Percepture.
Ed Randall, New York's Voice of Baseball, Taps Percepture to Launch BLUETEMBER, Making September Prostate Cancer Awareness Month
New York, NY (September 15, 2010) - Ed Randall's Fans For The Cure charity launched the first-ever BLUETEMBER campaign designed to increase awareness among American men about the need - and simplicity - of getting screened for prostate cancer. Percepture was engaged to help spread the word about the initiative through strategic social media and public relations programs.
Among the key initiatives of the campaign was promoting New York Governor David A. Patterson's proclamation that September be known as BLUETEMBER in New York. Percepture issues three other releases in conjunction with the BLUETEMBER launch.
"Helping to raise awareness among my peers about the need to get tested for prostate cancer was an opportunity I dove into headfirst," said Thor Harris, president of Percepture. "Men are often reticent about getting tested for prostate cancer, which, as it turns out, affects more men than breast cancer effects women. I think our efforts reminded and perhaps encouraged many guys to do the right thing and get tested."