Client Experience
Testimonials
"The percepture team are among the best professionals that I have ever worked with and I owe much of Apprema's success to the marketing and PR consulting they provided."
We've worked alongside investor relations, corporate communications and marketing communications teams in Fortune 500s, plus high-profile CEOs and amazing entrepreneurs. Doing our thing - listening and understanding, then creating, implementing and tracking surprising integrated marketing strategy and tactics. Global brands include: AT&T, Sprint, Mitsubishi, Sony, Konica Minolta, HP, General Electric, Apple, Microsoft, Citrix, NetApp, vmware, Chevron Texaco, Daimler-Chrysler, Ingersoll-Rand Company, NY Mets/Nickelodeon, Sports Illustrated, PGA National Resort, Foot Locker, The Islands of the Bahamas, Monster, Weichert Realtors, Goya, and Culinary Institute of America.
Telecom & Mobile
AT&T - Developed strategic marketing and corporate communications materials.
Sprint - Developed co-branded press releases and public relations campaigns.
Pac-West - Executed technical writing projects.
Pacific DataVision - Developed and executed public relations, product marketing and corporate communications campaigns.
Core 180 - Developed and executed public relations, corporate communications and strategic marketing campaigns.
NexTone - Developed and executed public relations and corporate communications campaigns.
Open Range Communications - Developed and executed local and corporate-focused public relations campaigns. Managed key partner relationships, including those with the United States Department of Agriculture. Provided in-depth media training services. Strategic advisory and coordination of promotional products programs.
Renu Mobile - Developed and executed public relations campaigns.
Shaky Planet - Developed public relations and strategic social media campaign for this iPhone app developer
Telrad Connegy - Developed presentations to attract venture capital and led creation/implementation of marketing and public relations programs for this global telecommunications equipment company; also secured preservation of the company's flagship IP telephone in the Smithsonian Museum.
Telwares - Created and executed public relations programs; managed internal and external communications (including four acquisitions made by the company). Created new corporate identity, including logo and brand standards. Handled cut-over from old branding to new branding, including all corporate ID deliverables in multiple locations.
Software
Microsoft - Market research and sales channel strategy B2Gov markets.
Citrix - Market research and sales channel strategy B2B markets.
NetApp- Market research and sales channel strategy B2B markets.
vmware- Market research and sales channel strategy B2B markets.
Technology
Mitsubishi- Media alignment and sales channel marketing strategy.
Sony - Developed and executed product marketing campaigns.
Konica Minolta - Directed public relations, corporate communications and branding campaigns; directed global product programs; developed various promotions and partnerships.
Apple- Market research and sales channel strategy B2C and B2B markets. p>
HP - Assisted in developing and executing company's consumer PC launch and sports sponsorships.
LG - Developed and executed public relations and product marketing campaigns.
General Electric - Global experiential marketing exhibits and design.
Department of Defense Media analysis, media coaching, Congressional relations, and integrated marketing strategy.
Apprema - Developed and executed public relations and corporate communications campaigns.
Career Successions - Developed and executed public relations, strategic social media marketing and corporate communications campaigns.
CheckMend - Developed and executed public relations and strategic social media campaigns.
DataLever - Developed and executed public relations and product marketing campaigns.
MyBrands.com - Created a branding platform and corporate tag lines.
Remindo.com - Developed and executed public relations and corporate communications campaigns.
Select2Gether.com - Developed and executed public relations, strategic social media marketing and corporate communications campaigns.
Spigit.com - Developed and executed public relations and corporate communications campaigns.
Yuupon - Developed a messaging platform and customized materials to attract early-stage angel capital investment for this flash travel deals web site.
Financial Technology
CRE Finance Council - Developed new corporate identity, including logo and brand standards. Developed multiple publications, including annual report and quarterly newsletter. Created direct mail and other marketing materials for conferences, special events and ongoing use.
Exegy - Developed and executed public relations and corporate communications campaigns.
First New York Securities/HydraTrade - Developed and executed public relations and corporate communications campaigns.
HyperFeed - Developed and executed public relations and corporate communications campaigns. Created trade show marketing materials and corporate sales presentations.
NorthPoint Solutions - Developed creative for new corporate Web site.
RFA - Developed and executed fully-integrated public relations, corporate communications and strategic marketing campaigns.
SDS Financial Technologies - Developed and executed public relations and product marketing campaigns.
Ulysses Venture Partners - Developed new corporate identity, including logo and brand standards.
Chemical & Industrial
Ingersoll Rand - Managed global public relations and product marketing campaigns for numerous divisions and product lines within the company including Air Solutions, Security and Safety, Infrastructure, Portable Power (including fuel cells) and others; also handled government affairs, sponsorships and corporate communications.
Ingersoll Dresser Pump Company - Developed and executed public relations, product marketing and corporate communications campaigns.
Halocarbon Products - Directed global marketing and public relations efforts and launched a new corporate identity and branding strategy (which included an international media event at its manufacturing facility). Developed and designed marketing collateral, trade show booth graphics and sales support materials.
AERCO - Developed and managed public relations, corporate communications and product marketing campaigns.
Air Liquide/Scott Medical Products - Created identity, including logo, marketing and trade show display materials.
ARC - Developed and executed public relations and corporate communications campaigns.
BIOS International - Developed and executed public relations and corporate communications campaigns.
Connell Industries - Developed and designed integrated marketing and branding campaigns.
Eastar Chemical - Developed and executed public relations campaigns.
Marotta Controls - Managed public relations program and implemented corporate rebranding campaign.
Star Refining -Enhanced brand image and position, developed public relations platform, created sales support and marketing campaigns and materials.
Consumer
Championship Auto Racing Teams/U.S. 500 - Spearheaded consumer PR and sports marketing communications efforts
ChevronTexaco - Coordinated racecar driver Mario Andretti's farewell tour; launched national introduction of Clean System3 gasoline.
Daimler-Chrysler - Managed national consumer marketing and publicity initiatives, including the company's successful National Junior Golf Scholarship program.
Culinary Institute of America - Exhibits and design.
Goya - Exhibits and design.
Dani Johnson -Developed and executed public relations campaigns, a national book tour (ongoing), lifestyle content creation, social media programs, SEO, Web design/build and rebranding (ongoing) for this star of ABC-television's hit program Secret Millionaire.
Foot Locker - Led publicity efforts supporting corporate branding, new apparel and product launches, as well as store openings and high-profile sports sponsorship programs with the NBA All-Star game and NFL Super Bowl®
Monster.com - Led on-site publicity campaign supporting company's Super Bowl advertising campaign.
MyBrands.com - Brand positioning and tagline development.
New York Mets/Nickelodeon Television - Coordinated launch of interactive theme park at Shea Stadium.
PGA National Resort & Spa - Managed comprehensive communications and marketing programs.
Redcord USA - Created and Managed public relations programs, brand image and messaging platforms, direct marketing campaigns and Web site design/build for this innovative fitness and rehabilitation system.
SilverSport - Conceived and delivered public relations campaigns and a multi-city media tour for this cutting-edge company that has integrated anti-microbial nano-silver technology into consumer fitness and general-use products.
Sports Illustrated - Directed publicity efforts supporting Sports Illustrated Presents annual magazines.
Real Estate
Del-Sano Contracting Corporation - Developed and executed public relations and corporate communications campaigns. Designed integrated marketing and branding campaigns.
Realogy (including Century 21 and Coldwell Banker Commercial) - Executed content development programs.
Weichert Realtors - Developed and executed brand management campaigns.
